forced diversity in advertisingseaside beach club membership fees
forced diversity in advertising
The findings are simply not believable. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. Never mentioned is the fact more white folk are shot and killed by the police than are black folk. Most blacks and whites dont think its okay. Just imagine the amount of fear, uncertainty, doubt, disingenuousness, and follow-the-leader mentality that must pervade todays advertising agencies and marketing departments. Ever see a hiking ad with people of color (POC) that look completely out of place? I agree, but like you, I think the motives run deeper than mere profits. I just got a lifetime ban from Twitter for talking about how blacks are having everything handed to them and taking over and I think Im at about 7 30-day bans on Facebook. (Thats got to be by far the most unrealistic thing Ive seen all day. Hint: its the liberal left. And if they get some more white women to date black men along the way, all the better. 2. Not one white male in the signage. But again like me, their assets were all in their land. But jeez, its getting worse and worse. Reparations?..one strong advocate called for 13 Trillion dollars, $300 K per..if only this country could print that much money and get away with it!.and, when i talk with my friends, we all agree, something has to be done..at this point, as an individual, i can only do what i can, and really, there is a lot i can do. https://en.wikipedia.org/wiki/Father There is no hard and fast rule for diversity. (Thats why he founded Jeremys Razors as an alternative to Harrys when that company pulled its advertising from The Daily Wire after a social media influencer with two followers complained about an on-air discussion about gender dysphoria.) Fathers Day is just around the corner so maybe you will see some realistic commercials this year but I doubt it. This is so fake, who fights in our wars? Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. Pretty dumb, I guess. I dont consider myself a racist by any means, and hinting that Im not supportive or on board with all the overnight, progressive changes and what I see as financially driven portrayals of race in commercials and ads. As there were supposedly no Black people in Scandinavia back then, there was no reason for a Black character to be present in the movie. The ridiculously engineered commercials with a majority of blacks in unrealistic situations is something the American people will ultimately reject at some point. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. It seems like TV is pushing white kids to act like disgusting black kids. If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? Nope, youre all wet, Anon. Thanks for your input. I literally get up and leave the room or x out ALL of these commercials (and blacks are in ALL of them) that are bombarding and attempting to control our thinking that theyre normal .. Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? This is not authentic. Another reader mentioned something similar. :p. Scratch Duck Duck Go. Say, did you see that someone blew up the Georgia Guidestones the other day? Certainly, hockey is expensive. I agree. Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. this is NOT saying people of color are not smart, nor is it saying they are not nice people, intelligent, funny, and personable! Just look at the money they control, ungodly amounts. Mostly white men. (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. Hollywood has always loved the exoticso casting a Scottish actor as an Anglo-Saxon Englishmanthat was their kind of shtick. (Law & Order: SVU particularly.). It is self preservation! Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. We knew this was coming, and are not struggling for reasons like the normies do. Even more so with people of color!! Let it be done by nature. It should be degrading them as it totally erases their culture and transforms them into white culture. First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. Nor would I expect people there to avoid saying happy Ramadan because there are 10% Christian. Its so degrading and embarrassing. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. Forgive me if I digress or ramble on, I think about the future of marketing and branding often and care deeply for the future of our society and culture. 25% Jewish? Who are they kidding? Rob, you have started a firestorm with this subject. I like sports so I watch it, but am now forced to mute and turn to the guide to avoid hearing and seeing the woke advertising nonsense. I also strongly suspect it has something to do with the indoctrination centers we call public schools and universities churning out young people with leftist programming. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! As for this weekends shooting at the Buffalo grocery store, Ive heard that the shooter had carved the name of one of the Waukesha victims into the barrel of his gun no idea if thats true or not. I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. I have a theory: I am a former busboy for the same company where I am the CMO. And in print ads, commercials, etc. To your point, I turned on Netflix the other day and literally EVERY promotional image in the suggested movies list was filled with nonwhite faces. I happened along this post because I have been observing everything you mentioned. It was the white people of America who spilled blood to free the black man, brother fighting brother. Making them susceptible to the rants off the conservative right. I agree that we need to tell the advertisers what we want by not purchasing their items or services. Ultimately the enemy is Satan. These are proven statistics. Bad media of any type hurts the creator just as much as it does the audience. I dont even watch the commercials anymore. SO GROSS!! Now dont get me wrong, I do recognize the population demographics are fast changing, but to exaggerate it like this, I feel, doesnt help matters. You dont need to guess about what kind of images and language people want. Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. Not with any solution or anything with substance, but rather, with a cliche: the first step in solving a problem. Strong, smart and other traits are totally INDIVIDUAL traits. I noticed in my travels thru the UK and Western Europe it seems people there really are into Arabs and Moroccan, Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. I commented about this about a month ago and after I did I felt so much better. Ironically I feel a little safer knowing hes a little less tolerant of bull crap than he probably should be. Ive noticed that even traditional male subjects like weightlifting, pickup trucks, etc. Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . There are upper middle class black people who do and buy things that other upper middle class people do. His firm is huge, and he sees his responsibility in the industry to promote diversity. I was brought up to love everyone, but enough of these commercials. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. A bleakness akin to socialism. Most if not all of the developments in dramatic theater and film tech came from Europe and European artists are discouraged from representation now. I get it, friend. All it is is black people getting into positions of power and choosing their own just like the racist people do (yes, there are racists in every community). Fake advertising, Bob? Where are the Hispanics? Unfortunately, it will probably take a violent upheaval to reverse everything. Dove soap is perhaps the most prominent example, but there are others. And this is what the world sees. . Depends what you define racism as. They dont care about anyone else. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. blacks commit hate crimes at twice the rate Being Ethical. What turned me to GOP? What if someone came out with the All White Network? My local library showcases certain kids books on the top of their bookshelves, and all of the books now are always ones with illustrations of non-white kids. (See inset.). Its almost comical how they have seemed to disappear, when in reality its quite the opposite. However, it can be difficult to incorporate diversity in a way that feels authentic, rather than a forced reply to a growing demand. The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. Below are industry tips on just a few of the steps that brands can take to make a positive . Looking back, I shouldnt have waited so long to write this post. The bad news is, the people behind all of this will still call you racist. I think that job is pretty secure. There was a shooting today in a predominantly black neighborhood where 13 people were shot by a young white male, the white male is claiming he was driven by the great replacement theory, of course I dont condone his violent act but it doesnt take much for The Fringe to react, these commercials that have erased the strong white male in our society will push many white males over the edge and into acts of violence against those they feel replaced by. Yes black people are way over represented in ads. The best ads Ive seen in the past few months have been Arbys, Chick Fil-A, and ServPro, each of which focuses on either the product or service being offered and do not appear to be pushing nonsense. Totally agree. Another observation I neglected to mention in my last post. For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. Or, is it rather that commercials are catching up to the real world? Sadly, its just one more example of advertising professionals being crap at their jobs, as half-hearted efforts like this fail miserably to engage or connect people or pass the smell test with anyone. Remove race and substitute with something else. Just wow. And who are they? However, they are 14% of the population and commit about 60% of all murders in the United States but that is somehow not talked about or depicted on tv. More blacks than anything on every commercial. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. Everyone and anyone can use a public library free internet, job searches, self-education are all to be had there. What I resent is the corporations and the media with their money-motivated catering to what they decided we need and want or rather should need and want. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! https://en.wikipedia.org/wiki/Child But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. But, as with most things, acceptance is growing as the real world begins to catch up. Do you feel as though youve allowed yourself to be reprogrammed or conditioned to feel like youre going down the race rabbit hole? Its as if blonde men are too representative of the old America, and therefore are not shown. They just walk in during broad daylight and take the hell whatever shit they want!! It seems the same to me as a pregnant male having a baby. Thanks for your comment! You could also throw in guilt and reparations as other potential motives. Facebook is as unreasonable as Twitter, its just more successful because, despite his many other flaws, Zuckerberg bears a slightly closer resemblance to a book than Dorsey or those now in charge at Twitter ever did. Its the preposterousness of the ads premises that makes so many commercials unwatchable. The remote is the best thing invented and silence is golden. 61% of Americans find diversity in advertising important. Thats . I hope. Orthere are a lot more blacks in America than I thought. Show men of color as successful and attractive while white men if you show them at all are fat and stupid. There is no need for this lopsided depiction of blacks in ads and on tv. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. Thanks for doing the legwork so we dont have to, Wypipo. How I would love to sit down with you and talk about all of this. It would be more realistic & more palatable if companies would use the actual or real percentages of interracial couples, races & genders instead of trying to make these things as absolutely above normal or actual numbers. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. Recent LL Bean catalogues are great examples of everything you mention. Whether one thinks its an issue or not, I say have fun with it. And if the definition of racist necessarily requires holding a position of power, then tell me who has power over the hearts and minds of our kids en masse through public institutions and entertainment propaganda: A. rappers, celebrities, certain unnamed conglomerates who happen to operate a HUGE segment of childrens programming, et all? I cant believe I found this article having recognized the basis of your article for years. At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. Of course, when I searched with Google for this, nothing would show up. https://marketing.extremereach.com/e/579431/sity-in-Ad-Creative-Report-pdf/k966yf/1408224246?h=4DDINhmtHixx1ZSmuRqbhiShJJxWVK69ptTc4Htvk. But what seemed like overnight the pendulum over swung. Need to tell that to the UPenn swimmer Lia Thomas about the annual prostate exam!! Their lie is exposed when those with higher Motivational Values are not all white! Having said all of that, I would be very hesitant to point that out to Delta for concerns about being labeled as a racist. Plans for improving diversity and representation in advertising U.S. and UK 2022 Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to. So very well said. They are trying to do this to push off the negative view of investment houses after the crash. 3. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. The only thing I can guess is advertisers are trying to social engineer society. But one analysis that does spring to mind is this thread on Reddit in which the topic creator recorded the race of all 433 actors in Super Bowl 2022 commercials and compared the percentages to the actual U.S. population. And its all so laughably obvious and transparent but were all supposed to act like it isnt happening. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. Actually, I was being a bit sarcastic. This is NOT the same country and society it was 60 years ago. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/. I doubt either are accurate. A voice of reason on the net? Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! 4. To your point, I ran across a study while doing research for this post that showed that despite enjoying far more representation in television ads than other minority races, blacks were also the group that thought they should be seeing much MORE of themselves in commercials by a wide margin. Its not from the big companies and not network or mainstream cable providers. I hope you dont mind (especially as you remain anonymous), but I shared your comment on both LinkedIn and Twitter and posed the question, At what point does the push for diversity and inclusion become *exclusionary* and itself as pernicious as the problem it was meant to solve?. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. Thanks for speaking up, Jake. I think everyone is a little sick of that. Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. Be sure to click the Back button on your browser to return.]. Do you accept these cookies and the processing of personal data involved? Even the HIV medicine ads show two gay black guys. On occasion, I myself have heard black people admit that their fellow blacks purposely behave counter-culturally to whites. Wish we could go back to the 90s.. when America had a backbone and when the cops could beat the crap out of the criminals without the cops going to jail for doing their jobs and the criminals being made into heroes. They are members of congress, secretaries of state, vice president of the US and even a black President of the US. But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. https://en.wikipedia.org/wiki/Man I dont blame you a bit for turning off the tube in favor of books and movies, Madge, but I would encourage you to hit back with a parting shot before you go. Frankly I have NO idea what to do about this, EXCEPT ALERT THE MEDIA so those folk DONATING to these organizations WILL NOT HAVE MILLIONS of $$ and in some cases (BLM) 100s of MILLIONS. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. Thank you! What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. Blacks are slowly and methodically destroying this country theyve already poisoned the minds of all of our kids. If I were you, Id have put my name on that one because theres not a single thing in your comment that a fair and rational person could argue with. Powers that be in Hollywood and on Madison Avenue want women to stop breeding with white men. . There are over 80 commercials currently airing that feature black male white females in romantic relationships. Forced diversity in marketing is often obvious and occasionally offensive. I searched around and found this. Blm and its little followers are trying to take over the world and that will NEVER HAPPEN!! If 60% of their sales go out the window theyll care, because we all know the only thing corporations care about is money (assuming all 60% of white Americans feel that way). Your article was on the top page of my search but it was on DDG. Especially for the scumbags that are part of The Frankford School. History shows some of the first slaves in America were bought by other blacks, there were also white and Indian slaves, Chinese slaves, you name it we have all been slaves at one time or another, slavery was not right who ever pushed it, and it still exists around the world today. Which speaks directly to your point about this country and society being dramatically different than they were 60 years ago. READ IT!! Black people are generally not known to be into camping in freezing weather, or things such as bungee jumping & cliff climbing. The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold.
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